Online Marketing Career
Over the past 17 years, I have managed online user acquisition and retention marketing initiatives at companies large and small.
From Fortune 500 companies like Hearst and Meredith, to companies with fewer than five employees, founding a tech start-up, ShareWhere, and becoming employee #3 at YCombinator incubated FarmLogs.
I am currently looking for new challenges and love to solve the complex problems that gaining and keeping online audience present.
Online Marketing Experience
January 2013 - Present
As the 3rd employee at FarmLogs, I direct and implement all online marketing initiatives for the early stage YCombinator start-up leading to capture of >20% US TAM.
Daily, I conceive of, implement, measure and optimize all SEO, PPC, Social Media, Content, and Lifecycle Email campaigns to acquire and retain market share.
May 2011 - January 2013
Conceived of and directed the development efforts for a bootstrapped start-up.
August 2008 - March 2010
Managed projects focused on increasing all core online success metrics including page views, registrations, online sales, and subscriptions for every Meredith website. Planned strategy to leverage emerging technologies such as mobile, social, and video for all sites including BHG.com, Parents.com, and LHJ.com